Sri Sai Flora is the fattest, most opulent, beautiful incense I have ever had the experience of smelling. Without a doubt once you have used this incense all others pale in comparison. Some people are only able to burn a stick for 5 minutes before it becomes too strong for them. Sri Sai Flora is for people who want an incense to permeate their curtains and carpets. My friends have often commented that I smell like incense after I have burnt it. If you're serious about your incense, this is the one and only for you. 25g is about 6 or 7 of the best incense sticks money could buy. (Excuse the picture, the packet is very shiny)